Keepin' It Reel Australia inc. was established as a Not-For-Profit organisation based around like minded fishos. The decision to become Not-For-Profit arose because we fast realised that fishing in all forms, makes a difference to people lives. Fishing brings people togethor, encourages social engagement, supports family connections and always provides a learning experience. Many people struggle with various day to day issues from physical and mental health issues to financial, relationship and workplace stressors. Keepin' It Reel Australia works in conjuction with sponsors and members to ensure that everyone has the opportunity to experience fishing beyond any limitations. Your donation will ensure our members get the best fishing experiences, a more positive mindset and a moment of headspace.