We bring people together from all around the world to indulge in incredible food. 

Our mission is to inspire and support more people to shift to plant-rich eating, so we can build a healthier, kinder, more sustainable world. We do this through running the annual No Meat May challenge and supporting hundreds of thousands of people to eat plant-rich year-round.  

Starting in 2013, each year we come back bigger and stronger to raise awareness about the ethical concerns of intensive animal farming, the unsustainable environmental impact of animal agriculture, and the many health benefits of plant-based eating. Partly because the food keeps getting better, but mostly because of the incredible stories people share with us on how taking part in this 31-day challenge has changed their lives for the better. We are determined to inspire more people to change the world by shifting to more plant-rich eating and we are committed to ensuring that everyone has a great time doing it.