Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion towards animals is a sign of strength, not weakness, is one that, overnight, struck a chord with old and young alike. In addition to providing our materials and lesson plans, free of charge, to classrooms and youth groups across the country, we have a number of programs for the most vulnerable animals in our community. Today, Show Your Soft Side, Inc. uses its reach and resources to build a better world for animals and, in doing so, build better adults. Your donations help us alieve suffering and stop animal cruelty locally, nationally and globally.